Monday, July 19, 2010

Making a lot, from what seemed like a little

  Again, a truly HOT July weekend.  Both days at Blue Ridge were well into the 90’s, but heck, it is July, that is what it is supposed to be like.  The foot traffic on Saturday was very light.  Many of the regulars and vendors suggested that since there was a show at “Jacktown”, near Bangor that many of the usual people we see on Saturday opted for that venue.  I guess it may be correct.

   We had a decent day.  Not setting any sales records with Saturday, but was pleased.  Sunday we did remarkably better than Chuck or I had hoped.  I had gauged Sunday on what I had done on Saturday.  The foot traffic was steady but not overwhelming.  By the end of the day, when Chuck tallied everything, we had more than met the goal for the weekend.  Great !

    Sold totally out of red beets again.  This is the summer of beets.  Last year we had beets left all the time.  We sold some, but never got carried away.  This year there are at least 3 customers who come to us every Saturday or Sunday and ask if we have beets today. 

    Virtually all the tomatoes are gone too.  We only have 4 left.  Out of the dozens we had, that is ‘sold out’  Most people wont buy the last of anything on the table.  They use the logic that this must be the worst we had, if they are still left.  That may be true sometimes, but not always.  It may simply be the way they were pulled from the boxes and put on the table.

    The dried flowers looked fantastic on the table.  Added a lot to the presentation.  We will make sure to do more of that.

   The added surprise this weekend was to find a farmers market that is looking for farmers to sell on Friday.  It is near the Blue Ridge Market in Saylorsburg.  Chuck and I went over to it after Sunday and met the owner, Trish, who is a really great person.  We liked the way the farm looked.  We liked the way she has plans for her market, so we are going to begin to sell with her next Friday.

   Selling at J & T Farms also means we are not going to be selling at our own farm anymore this year.  That is sad in one way, as that is the place we are banking the future on being able to farm, but we have to market it differently.  There is not enough sales or traffic to warrant Chuck being there for three days.  Take another look at if after we have more animals and advertise it better.

   Remember, Buy Fresh, Buy Local, Buy from Us ! 

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