Saturday, February 26, 2011

15 Weeks, (but who’s counting?)

Last week of February is upon us.  I know because my birthday is on Monday.  It is one of ‘those’ birthdays.  Not yet 60, but half way from 50.  AARP was nice enough to send me an embossed membership card about a month ago and Chuck and I both joke that the one diner we eat at starts their ‘senior’ meals at 55.  YEAH, wow !  Can’t wait ?  Yeah right !

Anyway, it is end of February.   We start in a bit more earnest the new 2011 season.  Our membership to “Buy Fresh, Buy Local” group.  The plans, as to what herbs are going to be paired with what other herbs for sale.   The growing lights and indoor set up isn’t up yet, but we are already making plans and room for its annual return.

Seeds were purchased right after New Year’s Day.  It has become the January ritual of getting the mail order seeds.  I blogged before that we have moved to buying only heirloom seeds.  While that doesn’t mean we will be selling 100% heirloom produce, it does up the percentage (We do buy off other ‘like minded’ farmers and we have never restricted (YET) that they use only heirloom seeds)

We are pleased that this year we are returning to sell directly from the farm in Williams Township, (Hellertown) PA.  We didn’t sell there last year, as we had great opportunities to sell in other locations and there are only two of us that sell.  So we split up and sold in two ‘off site’ locations.  This year, we have made the conscious decision to return to the farm, as we look to that being the longer term location and vision of where we want to be.  Also, we can sell a wider variety there, that some of the off site locations don’t allow.  

We will be selling out home canned produce and apple butter.  We will be selling artisan breads.  We will be selling OUR OWN Americana eggs (yes, they are green naturally)  We will be selling all the locally grown, pesticide and chemical free, in season produce that we have sold for the past four years.

This year is going to be more fun than all the others put together, I just know it.

Buy Fresh, Buy Local, Eat Fresh, Be Local, Buy from US.

Sunday, February 13, 2011

Let the SOURCING begin

Winter is probably the most flexible time we get all year.  The daily schedule is not as rigid as during the growing and selling seasons of late Spring, Summer and most of Fall.  Add to that the unpredictable snows that play havoc with any attempt to schedule and it is easy to see why schedules are left more fluid than later in the year.

What this season requires is getting our sourcing set up for the coming season(s).  It really is easy to go back to the same place over and over for items we don’t grow on the farm ourselves.  We know when we are in Berks County/ Kutztown exactly who we buy from and we know who we don’t buy from.  The same hold true when we are in Lancaster County/Leola.  This will be our 4th selling season, so over that time we have developed a relationship with several farmers that we know grow the way we like things grown. 

We ONLY buy or sell produce that is chemical and pesticide free.   We ONLY buy or sell produce that is locally grown.  We ONLY buy or sell produce that is in season and fresh.  That keeps it pretty simple.  If we can’t put a face to the farmer that grew it (assuming it wasn’t us) then it is highly unlikely that we will be selling it.   We are thrilled at the prospect of selling from a new source this year.  My cousin Becky and her family live in Coopersburg, PA (Lehigh County) and have a small farm there that they have been working for a few years.  It used to belong to Becky’s parents, who have since built a smaller home on one end of the farm.  Becky has free range chickens, goats, horses and other animals.  She and her family grow a large garden using the growing techniques that meet our requirements to sell.  She grows as organically as possible.  This becomes a WIN-WIN.  She gets to sell all her produce without any left over and we get the freshest of the fresh, since some of what will be sold with be picked morning of sale, rather than night before.  It makes the produce 12 hours fresher, which may not seem like a lot when the other produce is less than 24 hours, but every hour makes it fresher in our minds.

This year the Americana Chickens we got last year begin to lay in earnest.  We have, give or take, 25 layers.  That should produce about 2 dozen eggs per day.  About a dozen per week.  From the looks of it, we aren’t going to have a lot to offer out at the market, as some of our regular customers are already putting ‘dibs’ in on the eggs.  We have friends who don’t buy a lot of produce from us (as they garden themselves) but want eggs.  We did think we would be selling our own eggs, but we shall see.  Cousin Becky has chickens too.  We may have to source eggs from her, if possible.

Chuck is the source finder for the seeds and plant.  That used to be a pretty easy job.  Get the catalogue, pick the plant or seed, order it, and wait for UPS to show up.  That was then, this is now.  We have gotten a whole lot more picky about what plants and seeds we use.  With the growing insurgence of GMO (genetically modified organism) produce and seeds we have decided to stay away from them 100%.  We will ONLY buy or sell produce that we know is NOT GMO.  If a farmer or source can’t guarantee that, then we wont be carrying it.

We decided that NO GMO was not enough.  We wanted to make our seeds and plants the same high quality as the produce always is.  The only answer that seemed plausible was to go with heirloom seeds only (for 2011, it is ‘as much as possible’ and by 2013 with be ‘exclusively’)

We have never required any of our source farmers to be exclusively heirloom.  While we don’t buy GMO, we do buy hybrids.  We have bought and sold hybrids since we started 5 years ago. We will be moving toward that over the next 2 years.

The definition of heirloom is even debatable, so we are picking the one that best meets our needs and the needs of our growing number of customers that depend on us for healthy food.

Typically, heirlooms have adapted over time to whatever climate and soil they have grown in. Due to their genetics, they are often resistant to local pests, diseases, and extremes of weather. We hope to be able to find a wider variety of produce to sell and move beyond the standard varieties we currently have for sale.  A wider variety will make for a more satisfying and enjoyable venture.

This is being done, now, rather than later, as we see that companies like Monsanto, ADM, Argil, and others are getting more and more of the market share with GMO and other “Frankenfoods”.  We stand behind the guarantee that if we don’t know the farmer and the source, we don’t sell it.  Further we now add that we will be looking at the source the farmer is using to grow the food. 

Our 2011 growing and selling season promises to be the best yet.  BUY LOCAL, BUY FRESH, BUY FROM US.